Vera co-founder says AI success depends on human behavior

By AI, Created 11:10 AM UTC, May 20, 2026, /AGP/ – Vera co-founder Dr. Ghazaleh Samandari says organizations are underestimating the human systems that determine whether AI-driven change holds up in practice. The message lands as enterprises accelerate adoption and look for ways to pair technology with sustainable performance.

Why it matters: - AI investments can fail when organizations ignore how people actually work, decide, trust, and adapt. - Samandari says sustainable performance depends on systems designed around human behavior, not just technical capability. - Vera is positioning itself around that gap as enterprises push deeper into AI-enabled transformation.

What happened: - Vera co-founder Dr. Ghazaleh Samandari outlined her view that AI adoption is now a human-systems problem as much as a technology problem. - Vera was launched in 2025 by Samandari and co-founder Julie Cropp Gareleck. - The company says it helps enterprises navigate transformation by combining behavioral science, workforce intelligence, and AI. - Samandari’s comments were tied to Vera’s broader message that work transformation must account for how work actually happens.

The details: - Samandari has more than 25 years of experience across global research, systems design, operational evaluation, and leadership development. - Her career spans more than 30 countries. - She has advised organizations including Google, Nike, WHO, UNICEF, and CARE. - Samandari says people do not passively receive change; they interpret, adapt to, resist, and reshape it through behavior. - She argues that systems that look correct on paper can still fail in practice if they are not built around human behavior. - Vera describes itself as an AI-powered, human-led workforce intelligence system. - The company says its platform is designed to help enterprises manage workforce transformations, cultural realignments, and trust-building initiatives with measurable impact. - Vera says its approach combines advanced analytics with empathetic design. - The company’s stated goal is to help leaders connect business performance, process, and behavior instead of treating them separately. - Vera’s message centers on responsible and compassionate change management. - The company also says its model aims to support dignity and transparency during workforce changes. - Samandari said organizations too often focus only on outputs when trying to solve performance problems. - She said outcomes are shaped upstream by human dynamics. - She said the real question around AI is whether organizations understand the human systems those technologies enter. - She pointed to decision-making, trust, and team adaptation under pressure as the hard boundaries that determine whether change holds. - Samandari said the future of work will be defined by whether leaders build systems where people are strengthened by technology rather than exploited or sidelined. - Vera says its model treats business performance and human experience as inseparable.

Between the lines: - The release reflects a growing push to frame AI adoption as an organizational design challenge, not just a software rollout. - Vera’s positioning suggests the company is targeting leaders who want measurable change without losing sight of workforce impact. - Samandari’s framing puts behavioral science at the center of AI-era operating models, which may resonate as companies face adoption friction.

What’s next: - As enterprises move further into AI maturity, Samandari expects the winners to be organizations that are deliberate about how technology interacts with people. - Vera is likely to continue marketing itself around responsible change, workforce intelligence, and human-centered transformation. - More information is available at the company’s website. - Vera also maintains social accounts on LinkedIn, Instagram, and Facebook.

The bottom line: - Samandari’s core argument is simple: AI can speed up work, but only human-centered systems make that change stick.